How To Optimize Google My Business To Drive More Leads
Google My Business is a free tool that directly impacts local SEO. If you want that your company information to be prominently and accurately displayed on Google Maps, for instance, then your business listing must be optimized. When you optimize Google my business for your website it will help increase visibility for your company and generate new customers.
If you want to optimize your Google My Business page so follow six steps it help your company be found more often through local search results. These steps are as follows
Steps to Optimize Google My Business
Exactly Complete Profile
If you work through your Google My Business profile and fill out as many field as properly as you possibly can. In SEO, you might hear about the significant of making sure your name, address and phone number is consistent across all web properties. This is important in optimizing your Google My Business page. But in addition to filling out your business NAP accurately, you will want to make sure the category, hour of operation, website, description and photo sections are all filled out as well.
Manage Google Reviews
Google reviews give precious information about your business. They seem next to your listing in Maps and search and help your brand stand out among search results. They help potential customers who are considering the possibility of engaging your business. The Google My Business platform make a simple way for businesses to easily answer to Google reviews. This feature helps illustrate to Google that you are actively managing your company while also creating additional inducement for customers to leave new reviews in the future.
Update Quality Photos daily
Make sure to upload your business photos to your Google My Business profile with descriptive interior photos. Google My Business is trying to offer to users and potential customers a description of what it would be like to be at your place. That’s why it is important to upload pictures from different locations all round your building. It is also important that these photos are updated regularly.
Q&A feature give a chance to business owner to ask and give answer the most common questions they receive from customers. This feature will allow user to learn information about your business, especially those users who never click on your website. Those kinds of features include whether your place has free parking available or if you provide full day delivery service. Filling this section listing out as if it is a FAQ page could give increased value for users.
Maximizing Description Field
If your Google My Business account only includes something like, SEO services, you could leave customers unsure about the information of your product and services. Use section on your Google My Business page to fully describe your main services while pointing what truly sets your brand from the competition.
Publish Google My Business Posts
Google My Business posts are not social media posts and rather they update new to the Google My Business platform. Only the first 100 character of a post show up on the screen in some cases and the rest is cut off and must be clicked on to read further. Make sure to post most important keywords in the beginning of the Google post. Also that you are posting unique thing after a week. With the exception of event posts, Google My Business posts go dark after seven days. But while they are not permanent they will help you stand out in a crowded market and generate new business along the way.
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